Many strong business ideas arise from the desire to solve a problem that can no longer be ignored. Uula Color began at just that moment in the 1970s, when latex paints from petrocookic products were also launched. They were new - easy to use, but also unprecedented. The dense plastic films of latex paints prevented moisture from evaporation and caused, among other things, decay problems on wooden surfaces. At the same time, traditional, natural oil -based goals had disappeared from the market, even though they had hundreds of years of history in Finnish construction.
Our Story
At that time, Arto Uunila was a representative of the paint factory. He encountered repeated complaints from his clients and found that as latex paints became more common, something valuable - a traditional, handicraft building culture that also respects nature. Arto began to cook the traditional red paint in the outbuilding of his home. The paint from linseed oil, color pigments and flour was like a time trip to the past and at the same time a step towards new. Arto's paint was sold at the Oven Silo Color Spit movement.
In 1977, Arto was in work at the Nurmo Open Air Museum when his work interrupted the curious question: "Where did you get a paint that fragrant linseed oil in your jar?" The questioner was architect Panu Kaila. The encounter created a common view that building heritage and natural materials deserve a new life.
With the collaboration of the Uunila, Kaila and the National Board of Antiquities in 1987, Uulatuote Oy was born and at the same time a promise of a plastic -free, breathable paint that is made under nature. Panu's handprint is still visible in the visual appearance of Uula. In 1991, he designed a logo featuring Natura & Tradition - the Spirit of Nature and Tradition. Although the Uula's brand has since been renewed, the Spiritors still carry the story of Uula.
Over the decades, Uula has evolved to meet the demands of modern paint and painter while maintaining its operating values, domesticity and plasticlessness. Today, our reference destination extends from Finnish churches to Versailles' palace, but the most important thing is that Uula's paints have found their place where they are intended - in the homes and hearts of Finns. More and more people are choosing Uula's plastic -free paints for their destination, which allow the home to breathe.
